Designing a company website for bookings, a blog, and company information.
Union Basketball is a new full-service basketball facility located in Richmond, BC. The company provides professional level facilities that are accessible to players of all levels.
Services include a basketball league, bookable workout and game play facilities, and casual drop-in play.
The user research at the start of this project was very minimal. The company did not have any current users to interview because it was new and so we relied on a reddit survey and approaching people within our own networks.
We created two proto-personas to focus our design. Due to the time-restricted nature of the project and how new the business was, we were unable to conduct and direct research on their typical users.
The site map was designed for the user to need the fewest clicks possible in order to get to their destination.
Target users are busy and are unlikely to have strong skills with technology so the most direct route is ideal.
These sketches were presented to my client as an overview of the direction I was hoping to move.
I created paper sketches for desktop screens based on my research on websites in the same industry.
I created two options for styles that I could show my clients to sample which direction we could move.
One direction was more modern with rounded lines and overlapping images. The other option was more traditional with boxed sections.
My clients preferred the more traditional option for its familiarity and "crisp" feeling.
This method was necessary due to a very fast turnaround, as the business was already up and running.
My clients did not have experience with the design process. For this reason, I presented high fidelity frames rather than low fidelity to avoid confusion about what the final product would actually look like.
After connecting the domain, setting up google analytics, and completing a website management demonstration for the staff team, the project was finally complete.
The site was published and ready for use at the beginning of September 2021 to very positive feedback.